Clayton
Karnavas
About
Hi, I’m Clayton — a recent Elon University graduate specializing in Media Analytics and Strategic Communications. I’m passionate about turning data into insights that drive marketing decisions.
​
Explore my portfolio below to see how I blend analytical thinking with creative communication.
Quarto Pub Projects
A series of data analysis projects coded in R and published using Quarto. These reports explore real-world topics through data wrangling, statistical analysis, and visual storytelling.
Each project is accessible online through my Quarto Pub Repository. Below are three of my featured reports.
Professional Writing
A showcase of written work that blends analytical insight with clear, purposeful communication—from blog posts on marketing strategy to in-depth research papers and data-driven reports.
Live Oak Blog Post
In this Live Oak Communications blog post, I explore how data isn't just a back-end tool—it’s a creative force driving strategic decisions in advertising. From tracking audience behavior to refining campaign messaging, I break down how analytics turn raw insights into real impact.
Read the full piece here.
Facebook Data Report
For this project, I was tasked with creating a Facebook post for Acorn Analytics, an Elon University media analytics site. The post curated insights from a Harvard Business Review article on GenAI and was designed to drive engagement and link clicks.
After publishing, I tracked engagement data using Google Analytics. Next, I used this data to conduct a performance analysis comparing the post to 35 others from the same period. The report examines metrics like impressions, engagement rates, and click-throughs, and offers strategic recommendations based on content type trends and conversion performance.
Download the report:
Roaming Poets Blog Feature
During my internship with the Hillsborough Arts Council, I wrote a blog post highlighting The Roaming Poets, a local spoken word event. Through interviews with the event’s host and two featured poets, the piece explores the power of poetry to build community, foster expression, and celebrate diverse voices in Hillsborough’s creative scene.
​
Read the full piece here.
Content Analysis:
Fast-food Mobile Marketing
This project explores how major fast-food brands incorporate gamification into their mobile marketing strategies to drive engagement and brand loyalty.
Using qualitative content analysis, I examined mobile apps and digital campaigns from leading brands like McDonald's, Burger King, and Starbucks. The research focused on gamified features such as rewards programs, progress bars, and tier systems, analyzing how these elements influence customer behavior and digital interaction.
Design & Multimedia
A collection of creative work that blends visual design, writing, and digital media content. These projects showcase storytelling across formats—from social media graphics to story maps.
Social Media Graphics
Graphic design samples created in support of my role as Marketing Chair of Elon Sigma Iota Epsilon (management honors fraternity).
​
Check out the Instagram page here.
The Hobbit Story Map
Created during my study abroad trip to London, this interactive story map explores how the landscapes in The Hobbit reflect real-world locations across the UK that inspired J.R.R. Tolkien.
​
Check out the full project here.
Elon Ultimate Frisbee Micro-documentary
I filmed and edited this micro-documentary to highlight the energy, commitment, and camaraderie of Elon University’s club ultimate frisbee team. Incorporating on-field footage and candid interviews, I aimed to capture the spirit of the team and the community they’ve built through the sport.