Resumé
EDUCATION
Elon University
Aug. 2021-May 2025
Bachelor of Arts
-
Majors in Media Analytics and Strategic Communications
-
Minor in Business Administration
WORK EXPERIENCE
CMI Media Group
July 2025-Present
Associate Analyst, Paid Social
-
Execute paid social media campaigns across multiple platforms through media planning, budget optimization, third-party contracting, and cross-functional coordination
-
Evaluate campaign performance and audience trends to identify actionable insights and improve KPIs
-
Support internal and client-facing testing initiatives across creative, targeting, and platform variables
Hillsborough Arts Council
June-Aug. 2024
Programs & Marketing Intern
-
Managed Instagram and Facebook accounts with over 9,000 followers across platforms
-
Designed digital promotional content for organization events
-
Analyzed web and social media engagement data
LakeHouse Analytics
June-Aug. 2022
Market Research Intern
-
Conducted market research projects related to banking and fintech sectors
-
Worked on qualitative data entry projects using Microsoft Excel
CAMPUS INVOLVEMENT
Live Oak Communications
Aug.-Dec. 2024
Media Analytics Executive
-
Provided data-driven recommendations to enhance a client’s digital engagement strategy
-
Created bi-weekly social media data reports using Looker Studio
Sigma Iota Epsilon
April 2024-Present
Marketing Chair
-
Managed the social media for Elon’s management honors fraternity
-
Grew Instagram followers by 166% in eight months
American Marketing Association
Sep. 2023-Present
Vice President of Finance
-
Oversaw club budgets, expenses, and membership dues
-
Organized profit-share events with local businesses
-
Attended guest speaker events from marketing professionals
SKILLS
Data Analytics
Excel | Tableau | R | Python | Brandwatch Consumer Research | Looker Studio
Digital Marketing
Paid Media Planning & Buying | Social Media Marketing | Email Marketing
Web Design & SEO
Google Analytics | HTML | CSS | Wix | SEMrush | SEOptimer
Graphic Design
Adobe Photoshop | Adobe Illustrator | Canva